You probably know by now that a killer search engine optimization strategy is no longer an option but a necessity. What you may not know is what you need to focus on as you’re trying to develop a plan that hits the home run and catapults your business to the top of the ranks. Google uses hundreds of different criteria to determine its rankings, so it’s easy to understand how thinking about what to do could make your head spin. Here’s the deal:
Some people foolishly think that links have no bearing on your placement in the Google search engine. That is false. A Google search engine strategist knows what it takes to grab the lead on the search engine. Andrew Lipattsev, Google’s strategist, said himself that the links that point to your site have a lot to do with the ranking signals. The most important elements of your links that count are elements such as the linking site’s quality, link quantity, and anchor text relevancy. The experts at Coronation Internet Marketing, a reputable SEO company in Phoenix, told us: “Bad links do not improve your SEO. You must have good links and they must be relevant.”
Optimized Content Is the Key
Content marketing is still an effective tool, but it must have search engine optimization practices built into it to be effective. For example, your product will not sell if that gorgeous article about it doesn’t have enough keywords in it to lure potential buyers to it. Way too many sellers are offering the same thing that you are offering. Your strategy needs to include highly optimized content. However, you have to make sure that you hire professionals who can do subtle optimization. Blatant stuffing is bad. The optimization needs to be so subtle that no one can see it but the crawlers.
Stay Up to Date on the Algorithm
Finally, Google’s algorithm updates can change everything in the blink of an eye. You have to keep abreast of the new penalties and no-no practices if you want to rise to the top. Consider the previously-mentioned tips and contact a specialist who can help you with your site. Together you can create a fantastic strategy for your SEO needs.